Emotional Branding for MindEase
Lirim Isufi
🧠 Emotional Branding for a Mental Health Startup
Project: MindEase
I crafted the brand’s emotional core to make users feel deeply understood — not just seen. From the tagline to tone of voice, every element was built using neuromarketing principles rooted in trust, clarity, and calm.
Tools used: Brand strategy, emotional copywriting, subconscious triggers.
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Posted Apr 20, 2025
Developed emotional branding for MindEase using neuromarketing principles, emotional copywriting, and brand psychology to build trust and resonance.
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Timeline
Jan 21, 2024 - Feb 22, 2024
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