Meta Ads Campaign for Apothec's (testing phase)

Campaign strategy development (objectives, audience, and budget planning)

Creative design and copywriting for Facebook and Instagram ads

Audience targeting based on demographics, interests, and behaviors

A/B testing for ad creatives, targeting, and budget allocation

Ongoing monitoring, optimization, and performance tracking

Campaign performance reports

Example:

Achieved a 20% increase in website conversions

3x Return on Ad Spend (ROAS)

One challenge was high competition in the client’s niche, which increased ad costs. I adjusted targeting, focused on more specific audience segments, and optimized the ad creatives to reduce costs while maintaining strong engagement.

Facebook Ads Manager for campaign setup, tracking, and reporting

Google Analytics for tracking landing page performance

A/B testing tools for optimizing ad creatives