Meta Ads Campaign for Apothec's (testing phase)
AMIRA BELGUIDOUM
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Posted Nov 29, 2024
Developed and executed a Meta ads campaign for a Food supplement lab, aiming to drive conversions through ads.
Services Provided:
Campaign strategy development (objectives, audience, and budget planning)
Creative design and copywriting for Facebook and Instagram ads
Audience targeting based on demographics, interests, and behaviors
A/B testing for ad creatives, targeting, and budget allocation
Ongoing monitoring, optimization, and performance tracking
Campaign performance reports
Key Results:
Example:
Achieved a 20% increase in website conversions
3x Return on Ad Spend (ROAS)
Challenges and Solutions:
One challenge was high competition in the client’s niche, which increased ad costs. I adjusted targeting, focused on more specific audience segments, and optimized the ad creatives to reduce costs while maintaining strong engagement.
Tools Used:
Facebook Ads Manager for campaign setup, tracking, and reporting
Google Analytics for tracking landing page performance
A/B testing tools for optimizing ad creatives