As a brand strategist and creative director, my goal is to always create a strong and cohesive brand identity that resonates with the target audience. In our one-on-one strategy session with the client, we worked together to develop the brand pillars for Oui! Skin.

These are the key elements that help define and communicate the overall purpose, values, and goals of the brand.

Celebrate skin diversity: At Oui! Skin, we believe that every skin type and tone is unique and deserves to be celebrated. Our brand mission is to promote skin diversity and provide innovative, high-quality products that cater to a wide range of skin needs and concerns.

Empower self-expression: We view skincare as an art form and aim to provide a platform for our customers to express themselves through their skincare routine. Our products are carefully crafted to cater to individual skin needs and concerns, and our brand is a community of like-minded individuals who share a passion for self-care and skin diversity.

Promote skin health and wellness: Our brand is dedicated to promoting skin health and wellness by using only the finest natural ingredients and avoiding harmful chemicals and preservatives. We believe that beautiful skin starts with healthy skin, and our products are designed to help our customers achieve their best skin.

Through extensive research and guidance from the brand pillars, I have created a detailed buyer persona for Oui! Skin.

Creating a buyer persona like Amelia is crucial for Oui! Skin to better understand their target audience and create products that meet their specific needs and concerns.

By catering to Amelia's pain points and preferences, Oui! Skin can build a loyal customer base and stand out in the competitive skincare industry.

I created a mind map to generate ideas for the brand's visual identity. The mind map included various themes and keywords that resonated with the brand's mission, vision, and purpose, as well as the preferences of the target audience.

These ideas were then used to create a mood board and color palette that reflected the brand's values and resonated with the target audience.