AION 2026 Brand Motion Showreel
Jander Hoffmann
AION / Brand Motion Showreel
The 2026 showreel of AION, an independent creative studio for campaigns, motion and brand. Two cuts, one system: 30 s for YouTube and 15 s for Instagram.
Main cut · 30 s · 16:9 · 1080p 60 fps · sound on.
Instagram cut · 15 s · 9:16. Titles only, each line held for its reading time.
Overview
• Client: AION Creative Studio (own studio)
• Role: creative direction, art direction, motion design, sound design
• Deliverables: 30 s 16:9 · 15 s 9:16 · 5 s logo reveal
• Year: 2026
The challenge
A manifesto, three services and a tagline had to fit in 30 seconds, and every line still had to be readable on a phone.
The idea
AION's manifesto says ideas become images, images become systems, and systems begin to move. So the reel is built as a system that moves: one continuous camera through a HUD dial, an orbit of services and a beam that becomes the crossbar of the AION "A".
Ideas become images. Images become systems. Systems begin to move.
The dial
Ideas become images. A HUD dial types the manifesto above a pulsing playhead.
The orbit
The camera falls into an orbit: each station is a service, read in the centre of the ring.
The manifesto builds line by line instead of swapping, so every line stays readable.
The signature
The signature: an ultramarine beam crosses the frame and locks onto the crossbar of the A.
Creative intelligence in motion. The A grows out of the beam, from the official vectors.
Craft
• Storyboard first, then a review round with comments pinned to the exact frame
• Reading rule: every line holds for at least words ÷ 3 + 0.9 s
• Type drawn as vector outlines with kerning, so slow moves never shimmer
• Built in a custom code-based motion pipeline, with original sound design mixed to −14 LUFS
[MEDIA] 02-video_9x16_15s.mp4 — Instagram cut · 15 s · 9:16. Titles only, each line held for its reading time.
Credits
• Motion design & direction: Jander Hoffmann
• Studio: AION Creative Studio
• Method: AION Creative Studio OS
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Posted Oct 20, 2026
Created a dual-format showreel for AION in 2026.
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Timeline
Oct 1, 2026 - Oct 9, 2026
