tem / Spec Energy Infrastructure Reel
Jander Hoffmann
tem / Spec Energy Infrastructure Reel
A 30-second reel for AI-native infrastructure that replaces the wholesale energy market for UK businesses. Spec concept: self-initiated, not commissioned by or affiliated with tem.
Brand reel · 30 s · 16:9 · sound on. Spec concept, not affiliated with tem.
Overview
• Type: spec project (self-initiated)
• Category: Energy · Fintech
• Role: creative direction, motion design, sound design
• Deliverables: 30 s and 15 s · 16:9 and 9:16 · 1080p 60 fps
• Year: 2026
The challenge
Energy bills hide decades of middlemen. The film had to make an invisible market structure simple and fair.
The idea
Draw the path from generator to business, cut out every handoff, and let the bill unfold to show what you really pay for.
Putting power back where it belongs.
The problem
Every handoff takes a cut: a line of middlemen between business and generator.
What are you really paying for? The bill splits into its hidden parts.
Bills with nothing to hide: the mark folds out of the bill.
The answer
Pay for what you use. Nothing more: live energy usage as orange bars.
Up to 30% savings, 8,500+ sites, £60m+ saved by businesses.
Putting power back where it belongs.
Craft
• Warm editorial serif type with one orange signal
• Bill and usage UI rebuilt in vector
• Native 9:16 cut, recomposed for mobile
Vertical cut · 30 s · 9:16, recomposed for mobile.
Credits
• Motion design & direction: Jander Hoffmann
• Studio: AION Creative Studio
• Method: AION Creative Studio OS
Let's create your next motion story.
More work: behance.net/janderhoffmann
Have a project in mind? Connect with me on LinkedIn: LinkedIn / Jander Hoffmann
Follow AION on Instagram for more work and behind the scenes: Instagram / AION Creative Studio
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Posted Oct 21, 2026
Spec reel for energy without middlemen, not affiliated with tem. The bill unfolds to show what you really pay for. Motion design: Jander Hoffmann
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Timeline
Oct 1, 2026 - Oct 9, 2026
