Atomic / Spec Supply Chain AI Reel
Jander Hoffmann
Atomic / Spec Supply Chain AI Reel
A 30-second reel for AI-native supply chain planning software. Spec concept: self-initiated, not commissioned by or affiliated with Atomic.
Brand reel · 30 s · 16:9 · sound on. Spec concept, not affiliated with Atomic.
Overview
• Type: spec project (self-initiated)
• Category: SaaS · Supply chain
• Role: creative direction, motion design, sound design
• Deliverables: 30 s and 15 s · 16:9 and 9:16 · 1080p 60 fps
• Year: 2026
The challenge
Supply chain planning lives in giant spreadsheets. The film had to show the shift from days of manual scenarios to instant answers.
The idea
Start inside the spreadsheet, then let every cell become a unit in one live model that orbits like an atom.
Every unit you make, buy and move.
The spreadsheet
"Twelve hundred cells you've got to decide what to do." A planner quote over the grid.
Every unit you make, buy and move: 1,200 cells become one field of points.
Every what-if, tested: the field folds into an orbit.
The answer
3 days to seconds for inventory analysis; 8 to 4 weeks of inventory on hand.
Customers set as a quiet ring of logos.
Planning built for your business, and it keeps up as it changes.
Craft
• Spreadsheet cells morphing into a particle model
• Calm light-blue palette with a single blue signal
• Native 9:16 cut, recomposed for mobile
Vertical cut · 30 s · 9:16, recomposed for mobile.
Credits
• Motion design & direction: Jander Hoffmann
• Studio: AION Creative Studio
• Method: AION Creative Studio OS
Let's create your next motion story.
More work: behance.net/janderhoffmann
Have a project in mind? Connect with me on LinkedIn: LinkedIn / Jander Hoffmann
Follow AION on Instagram for more work and behind the scenes: Instagram / AION Creative Studio
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Posted Oct 21, 2026
Spec reel for AI supply chain planning, not affiliated with Atomic. Spreadsheet cells become one live model, like an atom. Motion design: Jander Hoffmann
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Timeline
Oct 1, 2026 - Oct 9, 2026
