EmpowerNext - Logo & Brand Identity Design

EmpowerNext is a non-profit organization committed to equipping underserved Black young adults (ages 15–20) with educational resources, mentorship, and essential life skills. Their mission is to inspire and empower the next generation of leaders through a hopeful and community-focused approach. The organization needed a distinct logo and a comprehensive identity guide that aligns with their brand values and tone.

Brand Tone: Uplifting, hopeful, and community-oriented

Target Audience: Black youth, aged 15–20

Slogan: "Unlock Potential, Shape Tomorrow"

Call to Action: "Join us in empowering the next generation of leaders. Start making a difference today."

Brand Colors:

Discovery & Research: I began by studying Empower Next’s mission and audience, exploring youth-centered, culturally relevant visual languages to ensure resonance with their demographic.

Logo Development: I explored multiple concepts that balance professionalism with youthful energy. The final logo represents growth, forward movement, and unity, using abstract shapes and modern typography.

Color System:

Primary Colors:

Secondary Colors:

Primary Typeface: Vastago Grotesk - A clean, versatile sans-serif font used for body text and general content for its readability and contemporary feel.

Complementary Typeface: Playfair Display – A serif font used for display purposes such as headings and quotes, adding a sense of elegance and emphasis.

Merch Mockup: A tote bag and a wearable T-shirt designed for volunteers and community outreach events, featuring the logo and colors in a bold yet approachable layout.

Billboard Mockup: A large-format design promoting the campaign slogan and CTA, optimized for high visibility while maintaining a clean, emotional appeal.

Stationaries: A set of stationaries custom made for the brand for increased awareness and easy identification.

The final identity system captures the essence of EmpowerNext youthful, inclusive, and forward-looking. The balanced use of type, vibrant color palette, and symbolic logo enable the brand to communicate effectively across both community-facing and donor-oriented touchpoints, fostering stronger engagement and brand recognition.