AlumiWorx Brand Refresh
Drew McConnell
AlumiWorx Logo Refresh by Drew McConnell in partnership with Crowning Jewel Designs
AlumiWorx is an aluminum fabricator that offers custom welding needs for both individuals and businesses.
They were in desperate need for a logo redesign that was easily readable, recognizable, and unique to their competitors.
AlumiWorx original logo
In October 2024, Crowning Jewel Designs & Photography approached Drew at What the Hex Design Studio about refreshing this aluminum fabricator's logo. Crowning Jewel Designs had noted that AlumiWorx's logo was unreadable on the website design they were purchasing so WTH Design Studio refreshed the brand's look and offered strategic brand assets.
Drew McConnell's Logo Redesign
AlumiWork chose the Hexpress Yourself Package which includes a logo with two variations (in this case, they got 3 logos with several color options for strategically targeting their preferred client), along with a custom color palette, typography, and an additional slide of suggested photography elements all packaged in a brand guideline booklet.
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Posted Nov 2, 2024
AlumiWorx needed a brand overhaul so I helped create a memorable, easy to read logo that conveys their expertise in aluminum fabrication.
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