When Strawberry & Co., a luxury jewelry brand specializing in timeless elegance, approached me for a rebrand, I saw an opportunity to elevate their visual identity while preserving their established essence. In collaboration with Crowning Jewel Designs, I crafted a brand design that seamlessly blends sophistication and a touch of charm.

The challenge? Incorporating the "strawberry" from their name without veering into a red-and-gold palette, which felt too seasonal for their high-end clientele. My solution was a unique strawberry diamond icon—a versatile submark that exudes class and subtly nods to the brand's heritage.

To reflect the brand's core values of elegance, luxury, and timelessness, I selected a neutral palette with gold tones and paired it with a stylized serif font. This combination radiates sophistication and appeals to Strawberry & Co.'s discerning market of high-end clients.

The result is a refreshed visual identity that honors the brand's legacy while positioning it for growth in upscale markets. This rebrand captures the essence of Strawberry & Co.: refined, luxurious, and unforgettable.