Dot - Fintech Mobile App Design

Ayanfeoluwa Edun

UX Copywriter
UX Designer
Product Designer
Figma
Framer
Notion

Description

Dot is a mobile banking app tailored to college and high school students in Africa to bank the unbanked and increase access to digital payments across the continent.
My Role
UX Research and Analysis (flows and persona)
Design (app, website, and branding)
Prototyping
Product Thinking
Information Architecture
Interaction
UI Design
UX researcher
Tools
Figma
Notion
Pen & paper
Miro
Project Client
Dot (company)

Design Question

💡 How can we expand digital payments to international students studying across Africa?

Challenges

Students attending universities and post-secondary institutions internationally usually have difficulties accepting and making school-related payments, like tuition. This is because of the hassle of converting from their local currency to their country of study currency. Additionally, current banking providers are not paying strong attention to the growing Gen-Z audience on the African continent. Like many other college students studying internationally in Africa, I’ve faced difficulties moving money internationally and accessing familiar banking options in a foreign country.
Upon multiple interviews, these problems were grouped into three pain points
Accessing cross-border banking as an international student
Moving from cash to digital payment in the absence of a bank account
Personal finance management
How can we expand banking across borders for the upcoming generation of Africans? Although there are many digital payment mobile apps out there, none are designed to cater to international students studying on the African continent.

Target Audience

Immigrant students and Gen-Z in Africa

Ideation & Research

I was brought into the project after some research had been done and wireframes had been drawn. Upon joining Dot, I helped make sense of product ideation and prototyping. and drafted a feasible information architecture that forms the basis of the mobile app:
Given our short window, I improved the existing wireframes and designed high-fidelity prototypes (communications were already happening with investors). I held guerilla user testing amongst college students at my university and design critique sessions with the engineering and product teams.

Solution (Mobile App)

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