Daily Jewel is a daily deal ecommerce website focused exclusively on Fashion Jewelry and Accessories for women with a limited-time deals section, where all new arrivals are priced at flat $10.00 per item and are active for the first 24 hours after which they go back to there regular price.

We designed and developed the entire Magento store layout, tailoring it to meet the specific needs of the users. This included customizing the storefront's design, optimizing the navigation and product display, and integrating key features to enhance the shopping experience, ensuring that the store was both visually appealing and functionally robust.

We created four proto-personas to represent the different kinds of clients that would be buying from Daily Jewel. Each persona had different buying goals and preferences which helped us craft our product strategy that would meet all the different persona's goals without negatively impacting any one over the other.