4PL Logistics Marketing Transformation(A Carbon Neutral 4PL)

Wayfindr (formerly CBIP Logistics) is a carbon-neutral 4th party logistics tech company based in Hong Kong. They serve e-commerce clients around the world shipping from manufacturing centers such as China and Vietnam to the rest of the world. They needed a B2B marketing team to take over and help them scale the business.

A lackluster marketing agency that didn’t really listen to Wayfindr, didnt understand their pain points and were unable to actually drive the requested results: high-value leads.

We undertook a comprehensive overhaul, revamping Wayfindr's online presence with a redesigned website that spoke directly to their updated services and market positioning. Crafting compelling content and optimizing for conversions, we set the stage for a powerful online presence.

Simultaneously, a strategic, SEO-optimized content marketing plan was deployed, ensuring Wayfindr Logistics surfaced prominently in relevant searches. Leveraging the power of LinkedIn, we elevated their brand authority through thoughtfully curated posts.

Our dynamic approach extended to social media, where engaging with journalists on Twitter secured high-quality backlinks, further solidifying CBIP Logistics' industry standing.

We helped Wayfindr logistics add over $10,000,000 ARR in 10 months without spending a penny on ads.

A resounding success—Wayfindr Logistics not only regained control of their narrative but also witnessed a surge in high-quality leads, a testament to the transformative power of strategic digital marketing.