Transforming Betterworks Asia Through Digital Strategy and Brand

Betterworks Asia stands at the forefront of skills development trainings and coaching within Vietnam and Singapore. As a small but ambitious player in the professional training arena, they've carved out a niche by offering tailored, high-impact training solutions for companies & managers in the SEA region. However, until recently, their growth relied heavily on word-of-mouth referrals, lacking a diversified approach to attracting new clients.

Despite their success, Betterworks Asia faced a significant hurdle: their lead generation was solely dependent on word-of-mouth, leaving them vulnerable to fluctuations in business referrals. Recognizing the need to diversify their lead sources, they sought a comprehensive strategy to enhance their online presence, aiming to attract and engage more clients through digital channels.

The primary goal was to revamp Betterworks Asia's online image, starting with a website makeover to make it more attractive and user-friendly. The focus extended beyond aesthetics to include optimizing the site for better visibility on search engines (SEO) and improving the site's ability to convert visitors into leads. Additionally, the plan encompassed a brand refresh, emphasizing the company's expertise and the founder's authority in the professional training field. Based on the foundation of a strong brand authority the next step was to create & implement a robust SEO growth strategy.

Our approach kicked off with a complete redesign of the Betterworks Asia website. We collaborated with a skilled WordPress developer to enhance the site's design and functionality, ensuring a seamless user experience.

The next phase was centered on building a solid brand image. We initiated a content strategy that positioned the founder as a thought leader in the industry, leveraging LinkedIn to share insights and valuable content. This effort was complemented by a monthly blog, ghostwritten on behalf of the founder, to showcase his expertise and insights into the training industry.

To attract local clients, we fine-tuned the company's service offerings for better visibility in local search results, particularly in Singapore and Ho Chi Minh City. This targeted approach aimed to connect Betterworks Asia with individuals and organizations actively seeking their specialized services.

The transformation of Betterworks Asia's brand and digital footprint marked a new era for the company. The redesigned website, combined with a strategic focus on brand authority, significantly enhanced their online presence. The immediate impact was visible through a surge in interest via local SEO channels, with a notable increase in impressions and clicks. This digital momentum reflected a growing interest in Betterworks Asia's services, laying the groundwork for sustained growth.

SEO Results After One Month:

The positive outcomes of our digital strategy and branding efforts have set the stage for Betterworks Asia's continued success. With the groundwork laid for a robust online presence, the company is poised for a 10X return on investment within the next 10 months and a 20X boost in traffic. This projection is based on the consistent production of authoritative blog content and LinkedIn posts, together with an analysis of their competition and service demand, designed to cement Betterworks Asia's status as a leader in the professional training space.