I take into account one of the most important parts of B2B Marketing, and that is "Considered Buying" which is when you don't just grab it and go, but instead weigh the pros and cons, do some research, and maybe even compare it to other options. I then pair that with a tried and tested long-term organic growth strategy focusing on authoritative SEO content built around your expertise in your field which not only drives SEO results but it also boosts your brand authority.