HabitNu partners with health insurance companies to offer a personalised program to make lifestyle changes.This comprehensive program is designed to help participants not only manage but also reverse their chronic diseases. By focusing on individualised care and sustainable lifestyle adjustments, HabitNu aims to empower individuals to take control of their health, improve their quality of life, and reduce their dependence on medication.

HabitNu faces the challenge of managing its marketing tasks across various products. As they were using different tools for different marketing mediums things were getting complicated and time consuming.

Participants who have already joined the program were still receiving marketing emails to join the program. Onboarding of participants to the cohort was being done manually.

To simplify operations and boost efficiency, HabitNu aims to consolidate these tasks into a single, integrated solution.

They wanted an internal tool that does it all. So we started of by building a user flow of all the action that are to be taken.

The solution is a custom-designed internal tool that simplifies campaign setup for HabitNu. With this tool, the company can easily create different campaigns and choose the marketing mediums for each, like IVR calls, SMS, or email, in any order they prefer.

Once they have set up the mediums, they need to upload an Excel file with the list customers that may be interested in their program.

This tool also tracks how participants join—whether through a call, email, or SMS—and identifies if anyone declines marketing altogether. Plus, it provides valuable insights for better decision-making.

📈 Time taken to set up campaigns was reduced by 17% which in turn increased onboarding of clients by 23%