FatCat Stickers had built a loyal following years earlier, but after a period of 2.5 years dormancy, the brand needed to re-engage an audience that had moved on and re-establish relevance in a much more video-driven content landscape than when it first launched.

Rather than simply restarting where the brand left off, the relaunch was built around how audiences actually consume content today; video-first, behind-the-scenes, and personality-driven, paired with smarter backend systems to support scale.

The strategy included:

A video-first content plan across Instagram to rebuild visibility and trust before pushing sales

A fully rebuilt e-commerce presence to support direct sales

Automation to remove manual bottlenecks in production

A gamified launch mechanic to drive engagement rather than relying on discounts alone that could eventually contribute to the potential of email marketing

Created a relaunch strategy led by a video-first content plan across Instagram, including behind-the-scenes and founder-led content

Built and launched a Shopify storefront end-to-end

Automated sticker sheet generation using Python, cutting manual work and streamlining print-ready output

Built a browser game for the store launch with tiered discount rewards to drive engagement and conversions

Relaunching a brand is a different challenge than starting one; you're not just building awareness, you're re-earning trust with an audience that already has an opinion of you. This project shows the ability to read a shifting content landscape and rebuild a brand's presence to match it, while also introducing technical systems (automation, gamification) that the original brand didn't have.

A relaunch strategy that rebuilt visibility through video-first content, streamlined production through automation, and turned the store launch itself into an engagement driver rather than a simple announcement.

Tools: Shopify, Python, Instagram, Canva, Edits