SNWS™ | Creative Directing & Design
Fauzan Adha
Premium shoe care service based in Depok City, Indonesia. Started during the pandemic, SNWS™ aims to be more than just an elevate your shoecare.
Envisioning to be a sustainable local brand, SNWS encourages people to help productivity from one small step. #MaximizeYourShoeCare
As a designer, along with my team, I helped this brand determine the right direction, including visual concepts, brand identity, content production on social media, and marketing campaigns.
As a result of these collaborative efforts, the brand successfully acquired its first 50 customers during its initial public launch.
SNWS™ Premium Shoe Cleaner & Premium Brush
The logo design is based around the letter ‘S’ with an abstract ‘W’ shape which means represent (shoes, wash, service) resulting in a simple yet elegant logomark that contrasts with the modern typography of shoes and wash service.
Promotional Content
Premium Cleaner // Premium Brush
After a year of focusing on its services, SNWS™ finally launched its first products, namely perfume & tissues, with the campaign 'Comfort flexibility, support your activity'.
Perfume Packaging
Wipes
SNWS™ Wipes
SNWS™ Perfume // Deodorizer
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Posted Aug 5, 2023
Brand identity, creative directing, and design for SNWS™, a premium shoe care service based in, Indonesia.
