SNWS™ | Creative Directing & Design

Premium shoe care service based in Depok City, Indonesia. Started during the pandemic, SNWS™ aims to be more than just an elevate your shoecare.

Envisioning to be a sustainable local brand, SNWS encourages people to help productivity from one small step. #MaximizeYourShoeCare

As a designer, along with my team, I helped this brand determine the right direction, including visual concepts, brand identity, content production on social media, and marketing campaigns.

As a result of these collaborative efforts, the brand successfully acquired its first 50 customers during its initial public launch.

The logo design is based around the letter ‘S’ with an abstract ‘W’ shape which means represent (shoes, wash, service) resulting in a simple yet elegant logomark that contrasts with the modern typography of shoes and wash service.

After a year of focusing on its services, SNWS™ finally launched its first products, namely perfume & tissues, with the campaign 'Comfort flexibility, support your activity'.