The Challenge
Derniere Living desires a fresh, simple, yet luxurious design that resonates with the majority of clients who have a 'luxury' style. The new logo and visual identity should reflect the elegance, quality, and professionalism of the services offered, which include interior design & build, lighting, and custom furniture.
The Process
In the initial phase, we go through a brand discovery & strategy stage to gather insights about their customers, stakeholders, and project goals. Then, we move on to the style scape and sketch phase to determine the direction for the visual identity and create the initial logo concept in the form of sketches.