Explore Turkey | Brand Identity & Social Media

Explore Turkey is a travel agent engaged in services. Has several services with specific travel tours to Turkey, including Expert tours for families, Turkey Tour Packages, Private tours, Marriage in Turkey, etc.

The Challenge Explore Turkey wants to create an identity/marker that is recognizable and iconic, easily translatable into a cohesive design system. This identity should creatively embody the characteristics that form a visually friendly, enjoyable, and explorative style, with an exclusive and captivating background, representing a travel agency's services. The Process In the initial phase, we go through a brand discovery & strategy stage to gather insights about their customers, stakeholders, and project goals. Then, we move on to the style scape and sketch phase to determine the direction for the visual identity and create the initial logo concept in the form of sketches.