Background SPO Foundation is a UK-registered breast cancer charity. The foundation offers practical support, survivor-led inspiration, and educational outreach — especially for underserved communities — through a digital platform that reflects dignity, care, and community.

Core Problem While breast cancer charities exist, many overlook the personal, culturally nuanced needs of patients and families — especially those from Black and minority ethnic backgrounds. SPO Foundation needed a welcoming, trustworthy digital platform to communicate support services, tell real survivor stories, and drive donations with clarity and compassion.

UX & UI design

Web design (Wix Studio)

Visual identity, logo creation & art direction

Content architecture & tone of voice

CMS setup for dynamic stories and charity listings

Illustration direction & custom AI prompt design

Responsive layout and accessibility best practices

Clarified the purpose: Worked closely with the founders to define structure, tone, and user priorities — from emotional storytelling to donation flow.

Structured for clarity: Designed an 8-page architecture with clear UX — including “What We Do,” “Get Help,” and “Survivor Stories.”

Designed with empathy: Used soft, hopeful color palettes, rounded cards, and inclusive visuals to communicate warmth and dignity.

Built dynamic content: Implemented CMS systems for stories and partner charities, enabling future growth and easy updates.

Curated illustrations: Generated Adobe Firefly prompts for key visuals (e.g. family support, early detection, research) tailored to SPO’s brand colors and values.

Designed for action: Focused on donation pathways, social proof, and mission clarity to support engagement and credibility.

Dynamic Survivor Stories section with individual story pages

Curated Get Help directory with CMS-powered links to trusted cancer charities

Donation page with impact breakdown and third-party integration (Enthuse)

Visual storytelling through soft, custom-generated illustrations

Fully responsive layout and accessible color contrast

Friendly, inviting voice that reflects the founders’ story and mission

Delivered a clean, compassionate website aligned with SPO’s mission

Empowered the charity with a scalable and editable digital home

Created emotional resonance through storytelling and illustration

Supported donation readiness and future outreach goals

Built trust and dignity into the digital experience — especially for users who may feel overlooked by traditional cancer platforms