Brand Identity Design for Essential

Essential is a perfume brand that embodies purity, elegance, and a deep connection to nature. We created a brand identity that reflects its refined and timeless personality, highlighting both sophistication and modern minimalism. The logo features a geometric icon paired with bold typography, symbolizing harmony, balance, and the essence of natural beauty.

For the color palette and typography, we embraced rich green tones contrasted with black and white, evoking freshness, authenticity, and luxury. The typeface is clean and contemporary, reinforcing the brand’s credibility and elegance while keeping the identity versatile.

The identity is designed to work seamlessly across packaging, campaigns, and digital platforms, ensuring consistency and recognition. The result is a bold yet graceful brand universe that positions Essential as a modern perfume house rooted in nature and refined luxury.