Brand Identity Design for 668data

668data is a technology company that helps businesses collect and leverage data for growth. We designed a brand identity that reflects its minimalist and innovative personality, while maintaining a professional and trustworthy presence. The logo combines an icon and text, with the icon inspired by data flow and signal patterns, symbolizing connectivity, precision, and clarity.

For the color palette and typography, we selected a bold red as the primary color to convey energy and impact, balanced with black and white for versatility and contrast. The typography is clean and modern, reinforcing the company’s focus on innovation and credibility.

The identity is designed to adapt seamlessly across digital platforms, software interfaces, and corporate materials. The result is a strong, modern, and recognizable design that positions 668data as a forward-thinking partner in the B2B technology and data industry.