Designing Kore.ai Agent Marketplace for Enterprise AI

The Kore.ai Agent Marketplace is the discovery and deployment layer of the Kore.ai Agent Platform — the place where enterprise teams go to find, evaluate, and install pre-built AI agents across Customer Service, Sales, HR, and IT. With 200+ agent templates and integrations with 150+ business apps, it was built to make enterprise AI feel immediately accessible rather than months away.

Enterprise teams needed a faster way to understand what Kore.ai could solve for them. The challenge was to turn a complex AI platform into a solution-led journey that worked for business users, sales teams, and IT admins.

The real friction wasn't finding agents - it was trusting them enough to install.

From browse to deployed — the full marketplace flow, designed for confidence at every step.

The browse layer combined category navigation (Customer Service, Sales, HR, IT), keyword search, and integration filters — letting users find relevant agents across 200+ templates without scrolling through noise. The “New” and “Featured” tags created editorial curation without requiring a separate editorial system.

The agent card is the atomic unit of the entire marketplace. Every card had to communicate function, context, and compatibility at a glance — without overwhelming users or dumbing down for power users.

The template view is where confidence turns into commitment: users can read the one-liner, inspect Agent Scope and Autonomy, see which sub-agents will be installed, and check how many teams have already deployed it — before touching install.

To support the PLG journey, I designed a template preview experience where users and sales teams could demonstrate an agent before installation. The preview surfaced the agent’s use case, required integrations, sample workflows, and reasoning behavior, helping customers understand value before touching production data.

This turned the marketplace from a static catalog into a guided evaluation surface: customers could explore faster, sales could demo with more confidence, and teams could move from interest to deployment with fewer unknowns.

I designed this prebuilt solution preview so customers could understand the value of AI for Healthcare before going through full platform onboarding.

Sales teams used it as a pitch-ready experience: prospects could explore healthcare use cases, review integrations, and preview how an agent reasons in real time. This helped the marketplace work as both a PLG entry point and a sales enablement tool.

Each integration has its own detail view that surfaces exactly what the agent can do with that tool — broken down by capability group (AI for Process, AI for Work, AI for Service) and individual actions. Users see what they're granting access to, not just a generic permission screen.

Installation flow

The install flow was the highest-stakes UX in the product. It needed to collapse weeks of developer configuration into a guided 15-minute experience, without hiding complexity that power users needed.

The install flow was the highest-stakes UX in the product. It needed to collapse weeks of developer configuration into a guided 15-minute experience, without hiding complexity that power users needed.

For enterprise customers, the public marketplace was only part of the journey. IT and platform teams needed a way to create their own internal marketplace on top of Kore.ai’s agent ecosystem.

I designed private marketplace screens where teams could publish approved internal templates, curate featured agents, and customize the experience with their own logo, company name, banner, and brand color. Business users got a familiar self-serve discovery experience, while IT retained control over what could be used inside the organization.

The custom landing page let enterprise customers turn the marketplace into a branded internal AI catalog. Instead of sending employees into a generic product surface, companies could present approved agents inside an experience that felt native to their organization.

This helped the marketplace support both motions: public discovery for new customers and governed self-serve adoption inside enterprise accounts.

As the only designer, there was no pre-existing component library to pull from. I built the marketplace design system alongside the product - components were designed, documented, and handed off iteratively as each section of the marketplace was developed.

Agent card - primary and compact variants, skeleton loading states

Category chips - for both browsing and agent card taxonomy

Integration badges - iconographic display of connected business apps

Install progress stepper - three-step flow with validation states

Diagnostic panel - scan results, issue highlighting, resolution prompts

Empty states - tailored messaging for no-results, no-installs, and error conditions

Preview modal - template definition, tool list, and integration requirements

After the marketplace shipped, the agent card component system was adopted across the broader Kore.ai platform - surfacing in the Agent Platform dashboard and the XO Platform as a shared design language for displaying agents.