Visual identity project developed in partnership with the owner Vinícius Quirino, for the city of Belo Horizonte, MG, Brazil. The barbershop was born from the desire to serve a relaxed public, linked to the street culture of graffiti, skateboarding and national rap. The construction of the brand starts from a solid conceptualization while transmitting the dynamism and style of the streets of the west side of the city, talking directly to its audience and drawing the attention of people looking for adifferentiated barbershop from the others found on the market.