ASHA TRUE MAGAZINE | Editorial

Lucca Gratarolli

Brand Designer
Editorial Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
ASHA TRUEMAGAZINE is a transmedia project focusing on marginalized street culture. The goal is to unite lovers of street art and culture with artists who are not in the spotlight of traditional media. The aesthetics and visual identity are inspired by the concrete of the buildings, the dynamism of the skateboards and sprays and the raw reality present in the struggle of these invisible artists.
ASHA TRUEMAGAZINE is a transmedia project focusing on marginalized street culture. The goal is to unite lovers of street art and culture with artists who are not in the spotlight of traditional media. The aesthetics and visual identity are inspired by the concrete of the buildings, the dynamism of the skateboards and sprays and the raw reality present in the struggle of these invisible artists.
The editorial project consists of the construction of a magazine with customized dimensions (195x225mm), cover + back cover in 220g Supremo Duo Design paper and printed core in 115g matte Couchê paper, followed by spine binding.
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