Create a visual identity for Sidepath that works across the studio website, proposals and portfolio cases.
The approach
The two-part route mark anchors the system. Cobalt and coral provide contrast against an ink background, and the bold wordmark gives the studio a consistent signature. The identity carries from the main website to proposal and case study covers.
What I made
Primary and stacked lockups, single-color variants, application covers, a short brand guide, and a responsive studio website.