Brand identity for the biggest fair of high schools in Prague

Schola Pragensis, the ultimate high school fair in the Czech Republic, draws in a whopping 30,000+ attendees yearly, all on a mission to pick their dream high school. But guess what? The fair's branding was stuck in the '90s! I seized the opportunity to breathe new life into Schola Pragensis with a fresh and contemporary identity.

My vision was to introduce a vibrant and dynamic identity that mirrors the diversity of high school options available to future freshmen. Utilizing colorful geometric elements, each representing a unique school, I crafted a cohesive narrative of discovery. Schola Pragensis became the missing puzzle piece in students' educational journeys, offering a platform for finding their perfect match.

Target Audience: From eager 14 to 16-year-olds scouting their future schools to supportive parents wanting the best for their kids, everyone found something to love in the new Schola Pragensis vibe.

We took the campaign online and offline with a full arsenal of goodies: brand essentials, eye-catching ads everywhere from billboards to train interiors, social media goodies for days, and even flashy LED panel designs!

✅ Brand essentials (logo suite, color pallet, typography system) 

✅ OOH advertising (3 variations) 

✅ Interior train advertising  (3 variations) 

✅ Print advertising 

✅ Full package for social media campaign (instagram carousels, stories, reels covers, highlights covers) 

✅ Static design for LED panels 

✅ Flayers 

✅ PowerPoint presentation design 

Students loved it! The chill color palette gave off major trust vibes, making Schola Pragensis feel like a cozy haven where worries about the next big step in school life could be shared.

Schola Pragensis got a makeover fit for a star! With its new look, it's not just a high school fair anymore—it's a journey of discovery and excitement, setting students up for success in their academic adventures.