The project was especially challenging and rewarding because Díky, že můžem underwent a major rebranding in September 2024, just a few months before the campaign launch. I worked with a newly introduced visual identity created by Najbrt Studio, one of the leading graphic design studios in the Czech Republic.
This was the first time applying a completely new brand identity in a large-scale campaign, and my goal was to use the full potential of the rebranding. As the campaign was meant to be bold and visible, I focused on delivering the visuals with maximum impact and attention to detail.