This project focused on enhancing brand awareness and generating qualified leads for HVAC and air conditioning repair services. To tackle the challenges of high competition and limited budget, I conducted extensive keyword research for Google Ads and crafted engaging Facebook ads highlighting seasonal promotions. Utilizing precise geographic targeting, I ensured the ads reached local customers effectively. As a result, the campaign significantly increased click-through rates and conversions, leading to a steady flow of qualified leads and a measurable boost in service bookings for the client.