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CRM is defined as Customer Relationship Management and is seen as the combined practices, strategies, and methods that are used by a company to manage its direct relations with current customers and potential ones. CRM comprises the involvement of technology in automating, shaping, and coordinating sales, marketing, customer service as well as technical support. CRM, allows organizations to competently keep track of leads, opportunities, and customers. Another benefit of CRM is that it also helps you to attract sales prospects and convert them into loyal customers. When using CRM you can be assured that you will spend the right time with the right people, as it is centered on better customer service and customer retention strategies.

Salesforce is a proficient cloud computing corporation with one of the best CRM tools on the market. The company delivers Web CRM technologies that are more efficient and less expensive than most ordinary CRM software. Salesforce offers excess CRM products and tools that will aid the companies that use them, in professionally reforming the way in which they connect and interact with customers and prospects. This software is designed to help grow revenue and is also available for mobile, ensuring maximum ease of use and convenience.