CRM is defined as Customer Relationship Management and is seen as the combined practices, strategies, and methods that are used by a company to manage its direct relations with current customers and potential ones. CRM comprises the involvement of technology in automating, shaping, and coordinating sales, marketing, customer service as well as technical support. CRM, allows organizations to competently keep track of leads, opportunities, and customers. Another benefit of CRM is that it also helps you to attract sales prospects and convert them into loyal customers. When using CRM you can be assured that you will spend the right time with the right people, as it is centered on better customer service and customer retention strategies.