Social Media Campaign for UN Advisor Elizabeth Nyamayaro

I led a month-long global social media campaign for United Nations Special Advisor and HeForShe founder Elizabeth Nyamayaro in recognition of International Women’s Day. The campaign had two components: the #GirlFrom social activation and a series of 29 Instagram Live conversations with activists and public figures around the world.

For #GirlFrom, I developed a social media challenge inviting young activists to create and share videos about their identities and where they came from. Alicia Keys’ “Girl on Fire” became the campaign anthem, and she later shared campaign content with her own audience.

For the Instagram Live series, I sourced and coordinated 29 guests across multiple countries and time zones, including former UN Women Executive Director Phumzile Mlambo-Ngcuka and actor Kate Bosworth. I interviewed participants in advance, developed the talking points and structure for each conversation, scheduled the sessions, prepared guests for their Lives, and coordinated the logistics and communications behind each broadcast.

I developed the overall campaign strategy and content, created promotional assets, and led the volunteer team supporting its execution.