I led the complete year-long marketing strategy for L'ATTITUDE, a prominent business event focusing on the economic contributions of U.S. Latinos. The project included developing engaging content for emails and social media, managing relationships with Fortune 500 sponsors like Wells Fargo, Nike, Target, Disney, American Express, Bank of America, JPMorganChase, and Comcast; and coordinating across multiple teams for digital production, design, website, mobile app, and event operations.