The year-long email marketing campaign for L'ATTITUDE, the premier business event focused on the economic contributions of U.S. Latinos, was designed to engage a diverse audience and promote participation from Fortune 500 sponsors, including Wells Fargo, American Express, Nike, Disney, Diageo, Accenture, Bank of America, Morgan Stanley, JPMorgan Chase, Target, and others.

This campaign involved creating a series of e-newsletters that showcased sponsors’ initiatives, featured speakers, and detailed event highlights. Each newsletter was crafted with strategic messaging to resonate with target audiences while emphasizing the importance of U.S. Latino contributions to the economy.

Collaboration with designers and coding specialists ensured visually appealing layouts, while data analytics were utilized to optimize content for engagement and impact.

As a result, I achieved a 22.7% increase in direct digital engagements from 2023 to 2024. This comprehensive approach not only elevated sponsor visibility but also reinforced the event's mission of educating brands on the significance of engaging with the U.S. Latino market.

Email samples: https://www.melalopez.com/portfolio/emails