This is a re-brand concept for the Central African tennis club, Tennis Club de Bangui. Using the colors from the clubhouse itself, I developed a logo and concept that celebrates a new vision for a jewel of a clubhouse in a city and country that is determined to grow and heal under difficult circumstances. The cheetah is native to the area, as well as the palm trees. Both show resilience, tradition, and fortitude.

The logo is a consistent brand across all platforms, visuals, clothing, and clubhouse, and how that logo can be used can tie together older generations and the burgeoning youth culture.

Click here to view concept video ! (Youtube)