NuMarket Business Page Experience

From finding a live business on the Map, to joining, to what the page becomes once the window closes

End-to-end design across discovery, live business page, verification/payment flow, and a later post-campaign redesign project. Built directly in Bubble, using Claude Code for both front-end and back-end integration work.

Bolu Obisanya, Product Designer (sole designer) — working with Vithu, Director of Product, and other Engineering/Product stakeholders

2025–2026

NuMarket's core mechanic: customers put working capital into small businesses they want to see thrive, and get 20% more back in credits to spend there. It's customer capital — not a loan, not a donation, not equity. No debt, no dilution.

Early in this project, our own language around this mechanic was still evolving. Early explorations used "buy-in," "campaign," and "120% back in credits" — framing that, over the course of this work, we moved deliberately away from in favor of "join"/"commit," "window," and "20% more back." That shift shows up directly in the flow below: some of the earliest prototypes still carry the old language, while what shipped reflects where the product landed.

A searchable map of every live business on NuMarket — a live list on one side (business name, neighborhood, status) and a pin-clustered map on the other, plus a clear path for businesses to learn how to get capital from their own customers.

A zero-results state (searching a zip code with no nearby businesses) invites the user to get notified when a business opens up nearby — a small but deliberate bit of edge-case design rather than leaving the map blank.

Business name, status, location, a short description, a sticky join-amount card with a slider and dynamic credit total, a "Join, Get Credits" section, a "Become a Member" section, a comparison card explaining why this beats a traditional loan, an FAQ, and a locations/map block.

The strongest piece of this page: "Becoming a Regular now is how you make this place yours before we open" — present-tense, identity-first, no fundraising framing. Getting 20% more in credits ($600 → $720, for example) is communicated directly, without hiding behind a percentage that reads more like an investment return than a thank-you.

What shipped: one combined screen — identity confirmation ("You're becoming a Regular at [Business]"), the join amount, resulting credits, and phone/email verification, side by side.

"You've become a Regular at [Business]" — a clean confirmation paired with a small teaser (a new menu item, an upcoming event) that turns a transactional moment into a small "here's what you just unlocked" beat. The cleanest, simplest screen in the whole flow.

Once a business's window closes, its page needed a second life. These pages had long been some of NuMarket's highest-traffic pages — via search, via word of mouth — and letting them go stale once the window ended would have wasted real ongoing value, both for prospective new businesses evaluating NuMarket and for existing Regulars managing their credits.

Keep the page's overall structure, FAQ, and campaign-specific Member benefits

Show amount raised and join count, but business-controlled — hidden by default, visible only if the business opts in

Keep the locations card

Make the page a persuasive tool: proof that running a window on NuMarket is a good experience for a business, and an easy on-ramp for customers to actually go use their credits

A real tradeoff, made deliberately: the "post-campaign notes" (business-written thank-you content) were cut from what shipped — not because we couldn't figure out what to put there, but because implementing it well would have taken more build time than we had. It was built into the plan for a future update rather than dropped outright.

A genuinely difficult build. Bringing this together in Bubble meant navigating a messy database shaped by several different historical iterations of how "campaigns" had been structured over time — a real constraint, not a design problem. This was also one of the first projects where I used Claude to help write a meaningful amount of the actual implementation code and integrate it into existing front-end and back-end infrastructure — a workflow I'd lean on again.

Amount raised and join count: built exactly as specified — a business-controlled flag, hidden by default. Zuzu's Petals specifically chose not to show it, which the case study treats as the flag working correctly, not a missing feature. The customer badge (also called for in the original spec, "if logged in") shows on the wallet/credit balance card, which only renders for a logged-in customer — also working as designed, just not visible in a logged-out view.

Personal info, tied to the specific business. A logged-in customer's relationship with a business doesn't end when the window closes — they're still holding credits, and still deciding when to come back and spend them. We thought through a way to surface that relationship directly on the post-campaign page: the wallet/credit balance card shows the customer's current credit balance at that specific business, plus a next credit drop indicator — a forward-looking cue for when their next credit reward from that business lands. It keeps the page useful to a Regular long after the campaign itself has ended, rather than treating post-campaign as a dead end.

Tracked from October 30, 2025 — the date this redesigned /biz page launched — through July 18, 2026, about 8.5 months of real usage, not NuMarket's full lifetime activity:

50 businesses went live on NuMarket

46 successfully closed their window; 4 still active — a 92% close rate

$492,632 in working capital moved to businesses, debt-free, with no equity given up

Averaging roughly $10,714 per successfully closed business, and close to 6 businesses going live per month over the window