Tenacious
Sanjib Bhagawati
/Tenacious
A brand built to connect communities; where global sensibility meets regional roots. Complete brand identity from concept to every touchpoint.
The brief
Inclusive by design. Global and local at once.
Tenacious needed a brand identity that could hold two things simultaneously, a globally resonant visual language and a deep cultural rootedness that didn't feel like a compromise. The brief was to build something bold enough to travel but specific enough to mean something. I led the complete brand identity development — from naming rationale through to logo, colour system, typography, and every touchpoint the brand would appear on.
The work
The identity had to feel like it belonged everywhere — and like it came from somewhere specific.
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Posted Jul 8, 2026
Complete brand identity connecting global sensibility with regional roots, delivered end-to-end across touchpoints.
