The Thirsty Crow
Sanjib Bhagawati
/The Thirsty Crow
Brand identity and packaging for an instant coffee brand inspired by the classic fable. Featured by DesignRush for Best Food & Beverage Packaging.
The brief
A fable, turned into a brand.
The Thirsty Crow is an instant coffee brand named after the classic fable — the crow that finds a way when others give up. The brief called for an identity that told that story visually, with the crow as the central character across every touchpoint. I developed the brand identity end-to-end — logomark, colour palette, packaging, and digital assets — building the crow motif into a cohesive and distinctive visual system. The project was subsequently selected by DesignRush for their Best Food and Beverage Packaging Designs feature.
The work
Great things come to those who think creatively — and persistently seek them.
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Posted Jul 8, 2026
Brand identity and packaging for an instant coffee brand inspired by the classic fable, applied end-to-end across touchpoints.
