Visual identity and packaging for a ready-to-eat food brand. Classic recipes, modern audience — the design had to feel accessible without feeling cheap.

Delo Foods — the name derived from "Delicious" — needed an identity that could sit comfortably in the hands of a 25-year-old ordering lunch on an app. The target audience was working professionals, students, and young adults who wanted food that felt familiar but not boring. I developed the complete visual identity: logomark, colour system, typography, and packaging — with a strict rule that product imagery always takes centre stage, never cropped or overlaid with text.

The logomark is inspired by Ms. Pac-Man — using negative space to create the illusion of a mouth in action, with the letter D embedded inside.