CELULAND: Branding Case for Tech & Fashion Convergence
Rocio Formentin
CELULAND
Branding Case: Tech & Fashion Convergence
In 2024 I started playing with AI generative tools and what I found wasn't just a faster way to work. I found a role I hadn't fully claimed before: art director.
With Celuland I directed everything: identity, campaign voice, imagery. And I realized I want to take that further. Including real photoshoots.
The city was my starting point. Dynamic, always moving, holding multiple voices and tastes at once. Be my guest, take a look.
CELULAND stands at the crossroads of innovation, transforming mobile accessories into luxury fashion statements. This brand, known for its bespoke cellphone cases, challenges the ordinary, elevating tech accessories to must-have fashion items.
Catering to young adults who dare to express themselves through every detail, CELULAND advocates boldness, quality, and the art of design.
It's not just about products; it's about embracing a lifestyle where technology complements personal style, making every accessory a reflection of individuality and audacious fashion sense.
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Posted Apr 23, 2026
Directed branding for CELULAND, merging tech and fashion with AI tools.
