CHAP.01 pop y2k arcade nostalgia/ barbie meets arcades. Bran...

CHAP.01 pop y2k arcade nostalgia/ barbie meets arcades.

Brand identity for a crypto-native & AI-driven entertainment platform built around games, live shows, and content. The brief was simple: loud, irreverent, impossible to skip.

So I leaned all the way in: neon glows, chunky type, and that specific fever dream where a pink Barbie dreamhouse walks into an arcade at 2am. Brand identity + tagline · Part 02 coming soon.