Goals

Define the goals and objectives for social media marketing

Increase brand awareness

Increase traffic

Increase engagement with followers

Generate leads

Increase sales

Target Audience

Identify your target audience

Platforms

Choose the appropriate social media platforms

Primary platform is Instagram

Secondary platform is Twitter

Content Strategy

Develop a content strategy that aligns with the goals and objectives of the campaign and the target audience

Post at least once a day on Instagram and 5 times a week on Twitter

Create visually appealing posts with high-quality images and relevant hashtags

Engage with followers by responding to comments and direct messages

Use Twitter to share industry news and relevant content, retweet influencers, and engage in industry-related conversations

Partner with influencers who align with the brand to create sponsored posts

Metrics

Measure progress and success of the social media campaign regularly

Track engagement rate, reach, and follower growth on both platforms

Monitor website traffic and sales from social media referrals

Use data to continually improve the strategy and make necessary adjustments

That's a basic social media strategy plan. Of course, the specifics of your plan will depend on your brand, target audience, and goals.