Codey: Win-Back Email Flow
Aundraea Bledsoe
Codey: 3-Part Win-Back Email Flow
A 3-part win-back email flow created for Codey, an AI coding assistant, designed to re-engage inactive users and boost retention.
Email 1 (Reminder): Highlights new features (smarter autocomplete, real-time debugging).
Email 2 (Social Proof): Builds social proof and urgency (devs ship 3x faster with Codey).
Email 3 (Promotional): Final incentive with a 30% comeback offer.
Concise copy, bold CTAs, and a productivity-driven tone make this sequence an effective reactivation tool.
Email 1 (Reminder)
Subject: Your AI coding assistant just got a little better 😉
Preview Text: Smarter autocomplete, faster debugging, and smoother code. See what’s new in Codey.
Reminder Email
Email 2 (Social Proof)
Subject: You’re missing out on Codey’s smartest updates yet.
Preview Text: Devs are shipping 3x faster with Codey’s new AI tools. Don’t fall behind.
Social Proof Email
Email 3 (Promotional)
Subject: Your exclusive comeback deal expires in 48 hours ⌛
Preview Text: Reclaim your productivity boost. 30% off your next 3 months ends soon.
Promotional Email
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Posted Oct 3, 2025
Created a 3-part win-back email flow for Codey, an AI coding assistant, designed to re-engage inactive users and boost retention.
