Fenty Beauty: Welcome Email Flow
Aundraea Bledsoe
Fenty Beauty Email Sequence
This project showcases a 3-part welcome email flow crafted for Fenty Beauty, designed to build instant brand trust, celebrate inclusivity, and drive first-time conversions.
Each email mirrors Fenty’s bold, unapologetic tone, blending playful confidence with conversion strategy:
Email 1 (Welcome): Introduces new subscribers to the Fenty Fam with warmth and empowerment.
Email 2 (Social Proof): Reinforces credibility through community and product variety.
Email 3 (Promotional): Seals the deal with a 10% off offer and a strong, feel-good CTA.
From subject lines to visuals, this sequence captures Fenty’s mission of redefining beauty standards while guiding readers effortlessly toward their first purchase.
Email 1 (Welcome)
Subject: Welcome to the Fenty Fam 💋 Your shade, your rules
Preview text: Get ready to glow. Inclusivity has never looked this good.
Welcome Email
Email 2 (Social Proof)
Subject: 50 Shades. Infinite Looks. All You.
Preview text: Fenty rewrote the beauty rules, and you’re part of it.
Social Proof Email
Email 3 (Promotional)
Subject: Your Fenty First: 10% Off 💎
Preview text: Glow never looked this good. And now it’s yours for less.
Promotional Email
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Posted Sep 18, 2025
3-part welcome sequence for Fenty Beauty showcasing strategic onboarding copy that builds brand credibility and drives first purchases.
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Fenty Beauty
