This project highlights a 3-part abandoned cart flow I created for Luxe Beauty, designed to recover lost sales and boost conversions.

The sequence blends playful, luxurious language with proven e-commerce psychology:

Email 1 (Reminder): Warm reminder that reaffirms product quality.

Email 2 (Social Proof): Community hype and trending products to build FOMO.

Email 3 (Urgency + Incentive): Final 24-hour warning with a 15% off offer.

Each email uses bold subject lines, clean design, and strong calls-to-action to nudge the customer back to checkout.

Subject: You left your glow behind 💔 Preview text: Your Luxe Beauty faves are still waiting. Made to shine, just like you.

Subject: Bestsellers are flying off the shelves 🔥 Preview text: The Luxe community is obsessed, and your cart’s about to miss the spotlight.

Subject: LAST CALL ⏰ Your 15% off vanishes in 24 hours Preview text: We saved your glow, but not for long. Complete your order before it’s gone for good.