Luxe Beauty: Abandoned Cart Email Flow
Aundraea Bledsoe
Luxe Beauty: 3-Part Abandoned Cart Email Flow
This project highlights a 3-part abandoned cart flow I created for Luxe Beauty, designed to recover lost sales and boost conversions.
The sequence blends playful, luxurious language with proven e-commerce psychology:
Email 1 (Reminder): Warm reminder that reaffirms product quality.
Email 2 (Social Proof): Community hype and trending products to build FOMO.
Email 3 (Urgency + Incentive): Final 24-hour warning with a 15% off offer.
Each email uses bold subject lines, clean design, and strong calls-to-action to nudge the customer back to checkout.
Email 1
Subject: You left your glow behind 💔
Preview text: Your Luxe Beauty faves are still waiting. Made to shine, just like you.
Email 1 (Reminder)
Email 2
Subject: Bestsellers are flying off the shelves 🔥
Preview text: The Luxe community is obsessed, and your cart’s about to miss the spotlight.
Email 2 (Social Proof)
Email 3
Subject: LAST CALL ⏰ Your 15% off vanishes in 24 hours
Preview text: We saved your glow, but not for long. Complete your order before it’s gone for good.
Email 3 (Urgency
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Posted Oct 3, 2025
A 3-part abandoned cart flow created for Luxe Beauty, designed to recover lost sales and increase conversions.
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