Client: Kargoo
Industry: E-commerce · Local Marketplace
Platform: Mobile App (iOS & Android)
Timeline: 2 weeks
Role: Product Designer
Outcome:
A vendor-first mobile application that enables small and medium-sized local businesses to manage inventory, process orders, coordinate deliveries, and receive payouts without technical complexity.
The Problem
Small business owners in Nigeria face major barriers when selling online:
Inventory and orders are managed manually or across multiple tools
Delivery coordination is unreliable and opaque
Cash flow is unpredictable due to delayed payouts
Many vendors have limited technical experience
Existing platforms focus on large merchants, leaving local vendors with tools that are either too complex or too limited.
Goals & Objectives
Product Goals
Enable vendors to sell online with minimal setup
Simplify inventory, order, and delivery management
Provide real-time visibility into business performance
Ensure fast, transparent access to earnings
Business Goals
Reduce vendor onboarding friction
Improve time-to-first-sale
Increase vendor retention and daily engagement
Design Strategy
Core Principles
1. Progressive Simplicity
Expose advanced tools only when vendors are ready.
2. Contextual Guidance
The app should teach vendors how to succeed, not just provide features.
3. Real-Time Awareness
Orders, deliveries, and earnings must always feel “under control.”
4. Trust Through Transparency
Clear status updates, tracking, and payout breakdowns at every step.
Inventory Management Built for Speed
Challenges
Stock updates are frequent and time-sensitive
Manual tracking leads to missed sales
Design Decisions
Clear list-based inventory view
Color-coded stock levels for quick scanning
Low-stock alerts with one-tap restock actions
Simple 4-step product creation flow with validation
Result:
Vendors can manage large catalogs quickly without spreadsheets or external tools.
Order & Delivery Management
Problems Identified
Vendors lack visibility once an order leaves the store
Coordinating riders often requires phone calls
Solution
Centralized order management with clear status states
Rider assignment flow with ratings visibility
Full-screen real-time delivery tracking
Timeline-based order history with timestamps
Direct communication (call/message) within the app
Outcome
Reduced delivery-related support requests
Higher vendor confidence in fulfillment process
Real-Time Tracking Experience
Design Choice:
A full-screen map view with rider details accessible via bottom sheet.
Why
Delivery tracking requires maximum clarity
Bottom sheets reduce clutter while keeping actions accessible
One-handed operation is critical during busy work hours
Impact
Improved delivery visibility
Faster issue resolution
Increased trust in the platform
Visual Design Highlights
Clean, card-based layouts for readability
Strong hierarchy for key metrics
Color used semantically for status and urgency
Touch-friendly components optimized for low-end devices
Lightweight UI designed for unstable network conditions
Final Outcome
The Kargoo Vendor Mobile App empowered local businesses to operate like modern online stores—without requiring technical expertise—while significantly improving onboarding, retention, and daily engagement.