Kargoo Marketing Website
Ezike Goodness
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Posted Jan 1, 2026
The goal of this project was to design a webiste that converts website visits to app store downloads and motivates users to use the Kargoo e-commerce solution.
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Project Summary
Client: Kargoo
Industry: E-commerce · Local Marketplace · Logistics
Project Type: Marketing Website (Conversion-focused)
Timeline: 2 weeks
Role: Product Designer
Outcome:
A high-conversion marketing website designed to attract, educate, and convert three distinct user groups; customers, vendors, and delivery riders into active app users.
The Problem
Local commerce in Nigeria is fragmented.
Customers spend hours in crowded physical markets
Small vendors struggle to reach customers online
Delivery riders lack reliable, flexible earning platforms
Kargoo needed a single marketing website that clearly communicates value to all three audiences without prioritizing one over the others while still driving app downloads and trust.
Goals & Objectives
Primary Goals
Design a marketing website that converts visitors into app users
Clearly communicate Kargoo’s value to customers, vendors, and riders
Establish trust in a new multi-sided marketplace platform
Business Objectives
Increase app downloads across all user segments
Position Kargoo as Nigeria’s leading local commerce platform
Support rapid user acquisition with strong social proof
Design Strategy
Key Principles Applied
1. Equal Visibility
No user group is treated as secondary. The homepage gives customers, vendors, and riders equal prominence.
2. Simplicity & Clarity
Messaging is direct, benefit-focused, and free of technical jargon.
3. Trust & Credibility
Heavy use of social proof, testimonials, and measurable outcomes.
4. Conversion First
Every section supports a clear next action: learn more or download the app.
Visual & Brand Direction
Tone: Friendly, trustworthy, and local
Typography: Clean, modern, highly legible
Color System:
Red gradient as the primary brand anchor
Supporting colors to represent each user group
Strong contrast for accessibility and clarity
UI Style:
Card-based layouts
Clear visual hierarchy
Mobile-first responsive design
Conversion Optimization Highlights
Multiple CTAs placed strategically across the site
App store download buttons (iOS & Android)
Trust indicators (ratings, reviews, verification cues)
Consistent CTA language across all pages
Final Outcome
The Kargoo marketing website successfully positioned the platform as a trusted, inclusive local commerce ecosystem, driving strong adoption across customers, vendors, and riders—while setting a scalable foundation for future growth.
My Role
Led end-to-end marketing website design
Defined information architecture and conversion strategy
Designed homepage and all product landing pages
Collaborated with product and marketing teams
Delivered responsive, developer-ready designs
