Kargoo Marketing Website

Client: Kargoo Industry: E-commerce · Local Marketplace · Logistics Project Type: Marketing Website (Conversion-focused) Timeline: 2 weeks Role: Product Designer

Outcome: A high-conversion marketing website designed to attract, educate, and convert three distinct user groups; customers, vendors, and delivery riders into active app users.

Local commerce in Nigeria is fragmented.

Customers spend hours in crowded physical markets

Small vendors struggle to reach customers online

Delivery riders lack reliable, flexible earning platforms

Kargoo needed a single marketing website that clearly communicates value to all three audiences without prioritizing one over the others while still driving app downloads and trust.

Design a marketing website that converts visitors into app users

Clearly communicate Kargoo’s value to customers, vendors, and riders

Establish trust in a new multi-sided marketplace platform

Increase app downloads across all user segments

Position Kargoo as Nigeria’s leading local commerce platform

Support rapid user acquisition with strong social proof

1. Equal Visibility No user group is treated as secondary. The homepage gives customers, vendors, and riders equal prominence.

2. Simplicity & Clarity Messaging is direct, benefit-focused, and free of technical jargon.

3. Trust & Credibility Heavy use of social proof, testimonials, and measurable outcomes.

4. Conversion First Every section supports a clear next action: learn more or download the app.

Tone: Friendly, trustworthy, and local Typography: Clean, modern, highly legible Color System:

Red gradient as the primary brand anchor

Supporting colors to represent each user group

Strong contrast for accessibility and clarity

Card-based layouts

Clear visual hierarchy

Mobile-first responsive design

Multiple CTAs placed strategically across the site

App store download buttons (iOS & Android)

Trust indicators (ratings, reviews, verification cues)

Consistent CTA language across all pages

The Kargoo marketing website successfully positioned the platform as a trusted, inclusive local commerce ecosystem, driving strong adoption across customers, vendors, and riders—while setting a scalable foundation for future growth.

Led end-to-end marketing website design

Defined information architecture and conversion strategy

Designed homepage and all product landing pages

Collaborated with product and marketing teams

Delivered responsive, developer-ready designs