Pick the Perfect Social Media Scheduler for Your Business

Sabrina is a community manager and content marketer based in Denton, Texas. She is passionate about social media, digital marketing, and new technologies.

One of the first steps to social media management is finding the right tools to coordinate everyday tasks. With the stress of a tight budget, a crunching timeline, and social features that your company is specifically looking for, finding the perfect scheduler can be a daunting task. In this guide, we break down the industry’s best schedulers. We’ll list information such as pricing, plans available, notable features, and recommendations of each tool. This should make it easy to pick what scheduler will work for your business.

Note: Features and prices below may be changed by the tool provider.

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Sprout social is one of the most popular schedulers out there, but it can be an expensive solution for your social team. With its paid-per-user pricing, social teams of more than 3 users can get costly. However, Sprout Social offers many solutions for different types of businesses. It’s also easy to use and will most likely have all the features that you’re looking for. Looking for analytics and automated live reports? Then this is one of the best tools for you.

One of my favorite features is that you can bulk schedule posts easily. For example, if you want to share an article on Twitter every 2 weeks, you will be able to do so when you first schedule it out. It’s a huge time-saver. Sprout Social is also a solution that is scalable with your business. If you want to test it out, there’s a 10-day free trial available. You can learn more about it .

Startups, small to established businesses: $99/user per month

All-in-one social inbox: Rounds up all your social messages in one place so you can respond to inquiries across social networks.

Mobile app: On-the-go social management

Basic reporting features

Five social media profiles

Corporate: $149/user per month

Includes all features mentioned above

Ability to pull trends, engagement, and a campaign report

An approval workflow

Ten social media profiles

Enterprise: $249/user per month

Includes all the features listed above

Chatbots & automation tools

Advanced reporting

Shared asset library

URL tracking

Ten social media profiles

As part of the Salesforce’s Marketing cloud, Social Studio is a social media marketing tool for large and enterprise businesses. Take note that this is an expensive solution, but reasonably so. It connects with Salesforce’s Customer Relationship Management (CRM) feature. According to Social Studio, you can “route social posts to complete the picture of your customer across social, email, and other digital channels.”

Compared to other social schedulers, its features are limited. Aside from the CRM feature, it’s notable feature include managing content across internal teams. As mentioned in its pricing caters to “different packages that are tailored according to your company’s size, needs, budget, and industry, among others.” You’ll need to contact Social Studio for a quote. Learn more .

Pick the Perfect Social Media Scheduler For Your Business — Later

Are you focusing your social efforts on Instagram? Then Later is the social media scheduler for you. There are many features to love. But, some noteworthy ones include a visual planner, auto-publishing on Instagram, and a media library. You can also easily find and repost user-generated content and create a shoppable feed. Later is affordable as well (however, they offer a monthly per-user pricing which can get expensive if you have a big team). Learn more .

Solopreneaurs, Startups: Free/user

Media library

Basic Instagram analytics

Schedule photos only

Solopreneaurs: $9/user per month

All features listed above

Schedule photos, videos, multi-photo posts

Tag users in each picture

Location feature

Search & repost UGC content

Startup and Small businesses: $19/user per month

All features listed above

Two users

Hashtag suggestions

Conversations: Manage & reply to all Instagram comments

Contributors: Request and collect your media

Optimal time suggestions

Shared calendar with team

Shoppable feed

Pick the Perfect Social Media Scheduler For Your Business — Buffer

Are you an agency, or are you planning on scaling your business? Then Buffer is the perfect solution for you. It’s relatively affordable as well as scalable. If you have a big social team, we recommend Buffer since it doesn’t offer a per-user solution. This way you can add team members to your team, all of whom will be included in its monthly plan.

Buffer’s notable features include auto publishing on Instagram, approval process, team management, social support (at an additional cost), and analytics. You can also schedule posts to Twitter, Facebook, LinkedIn, and Instagram. There’s a free trial for plans above $99/mo. Learn more about it .

Solopreneaurs: Free

Three social profiles

Mobile app

Video & GIF uploader

Link shortening & tracking

Solopreneaurs & Startups: $15/mo.

All the features listed above

Eight social accounts

Pinterest scheduling

RSS Feed: Find content easily

Calendar feature

Analytics

Startups and Small businesses: $99/mo.

All features listed above

Five team members

25 social accounts

Advanced analytics

Small and medium sized businesses: $199/mo.

All features listed above

Ten team members

50 social accounts

Large and Enterprise businesses: $399/mo.

All features listed above

25 team members

150 social accounts

Add on: starting at $50/mo. Add on: Advanced Analytics aren’t available yet, but you can sign up for early access .

Hootsuite was one of the first schedulers out there, and it’s well-known in the industry. The platform isn’t as seamless and modern as others, but it won’t break the bank, either. Hootsuite’s notable features include bulk scheduling, content curation, monitoring, team management, and integrations. Learn more .

Solopreneurs: Free to $29/mo.

Bulk scheduling

Analytics

RSS integrations

Start-ups, small to established businesses: $129/mo.

All features listed above

20 social profiles

Three users

Custom analytics report

One Hootsuite platform certification

Established businesses: $599/mo.

All features listed above

35 social profiles

Five users

Approval workflow

One social media certification

Extended training

CoSchedule doesn’t just schedule your posts for you. It’s also a great all-in-one tool for your marketing team. You can manage everything in one calendar, and you can also communicate across different marketing teams seamlessly. For example, you’ll be able to work with your events, content, promotions, and social teams to make sure every content piece you produce gets shared. It’s a dream tool for every marketing project manager. You’ll save hours by streamlining your marketing and social processes.

CoSchedule’s notable features include team management, marketing calendar(s), a blog management feature, integrated email marketing, and social automation. You’ll also find project workflow management, bulk schedule, and integrations with various apps. So, what’s not to love? Well, it can get pricey, but it’s not a per-user system so you’ll only need to pay an all-inclusive monthly cost. Learn more .

Solopreneurs: $0 to $49/mo.

Eight social profiles

Blog & social scheduling

Email Marketing

Social Analytics

Startups and Small businesses: $60/mo.

All features listed above

Three users (add more for $19/user)

Ten social profiles

Social promotion

Business analytics

Established businesses: $300/mo.

All features listed above

Five users (add more for $19/user)

15 social profiles

Marketing Campaigns

Workflow approval & management

Multiple calendars

Account manager

Enterprise: $1,200/mo.

All features listed above

Ten users (add more for $19/user)

25 social profiles

Team training

24/7 support

You can also find various agency plans through .

Pick the Perfect Social Media Scheduler For Your Business — Quuu

Quuu is perfect for businesses who are focusing on redistributing quality content. This scheduler hand-picks quality content every day so you can reschedule them easily. While there isn’t a free account, there’s a free trial available for 30 days. Learn more .

Start ups: $15/mo.

Up to 6 suggestions per day

Unlimited access to curated content library

Ten social profiles

Repost feature

Small businesses: $49/mo.

All features listed above

25 social profiles

Established businesses: $99/mo.

All features listed above

50 social profiles

For more social media tips, check out: