Wujhat Brand Identity

The brand identity for Wujhat, a premium tourist resort network in Oman, reflects the essence of rejuvenation, meaningful recreation, and reconnecting with loved ones. The logo features an abstract, luxurious symbol that cleverly unifies multiple ideas: the elegant horns of the Arabian Oryx—Oman’s national animal, flow into desert-inspired curves that subtly form directional paths, echoing the brand’s name Wujhat (“directions”). These shapes ultimately come together to represent a warm and intimate family gathering.

The identity conveys hospitality, authenticity, and trust through a modern yet culturally grounded visual system. Rich earthy tones, refined serif typography, strong immersive imagery, and a blend of organic and geometric elements create a warm, elevated, and memorable brand presence rooted in the spirit of Oman.