Art Supplies Social Campaign

The ‘Art of Discovery’ campaign inspires artists to explore Winsor & Newton’s wide product range through mixed-media experimentation. With a focus on blending different media and techniques, the campaign encourages freedom in creativity and invites users to play, make mistakes, and discover new approaches.

I created a collection of static and video social assets and paid ads in 1:1 and 9:16 formats to support the campaign. I also created a large animated collage for the W&N homepage, and various printed materials for Colart's North American distributor stores. This work contributed to a 372% revenue increase and 226% sales growth across UK and North American DTC channels during the campaign period.

15 x 1:1 Static Assets 15 x 9:16 Static Assets 10 x 1:1 Video Assets 10 x 9:16 Video Assets 1 x Static Collage 1 x Video Collage