Art Supplies Social Campaign
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The ‘Art of Discovery’ campaign inspires artists to explore Winsor & Newton’s wide product range through mixed-media experimentation. With a focus on blending different media and techniques, the campaign encourages freedom in creativity and invites users to play, make mistakes, and discover new approaches.
I created a collection of static and video social assets and paid ads in 1:1 and 9:16 formats to support the campaign.
Final Outputs Included
15 x 1:1 Static Assets
15 x 9:16 Static Assets
10 x 1:1 Video Assets
10 x 9:16 Video Assets
1 x Static Collage
1 x Video Collage
The animated campaign collage on the W&N homepage and a campaign Instagram story
Static social assets in 9:16 format
Example of a 9:16 video asset
Static social assets in 1:1 format
Example of a 1:1 video asset
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Posted Feb 24, 2025
The 'Art of Discovery' campaign uses social media to inspire artists to experiment with mixed-media techniques using Winsor & Newton products.
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Timeline
Oct 15, 2024 - Nov 15, 2024
Clients
Colart
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