Art and Design Supplies Social Campaign
Emily Power
The ‘Art of Discovery’ campaign inspires artists to explore Winsor & Newton’s wide product range through mixed-media experimentation. With a focus on blending different media and techniques, the campaign encourages freedom in creativity and invites users to play, make mistakes, and discover new approaches.
The overarching visual theme is layers, showcasing how different products and techniques blend together while highlighting each product's versatile applications. I combined existing stills and video from Winsor & Newton's archive with elements I created by hand using the brand's products, layering them to create fresh compositions. I also created printed materials for Winsor & Newton's North America distributor stores.
Launched in February 2025, this work contributed to a 372% revenue increase and 226% sales growth across UK and North America DTC channels during the campaign period.
Final Outputs Included
15 x 1:1 Static Assets
15 x 9:16 Static Assets
10 x 1:1 Video Assets
10 x 9:16 Video Assets
1 x Static Collage
1 x Video Collage
4 x Printed POS displays
Static social assets in 9:16 format
Video collage asset, used across the campaign on the W&N website and socials
Watercolour Medium Art Masking Fluid, Ultramarine and Designers Gouache 9:16 video assets
Cadmium Red, Watercolour Metallic Set and Iridescent Medium 9:16 video assets
Campaign assets in situ
Printed POS displays for Winsor & Newton's North America distributor stores
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Posted Feb 24, 2025
The 'Art of Discovery' campaign uses social media to inspire artists to experiment with mixed-media techniques using Winsor & Newton products.
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Timeline
Oct 15, 2024 - Nov 15, 2024
Clients
Winsor & Newton
